The Star Online, Tuesday November 15, 2011
National Service with a smile
By ONG HAN SEAN - firstname.lastname@example.org
KUANTAN: National Service training camp staff have been asked to greet visitors with a smile.
They have been told to make smiling a culture in an effort to improve public perception of the programme.
“Studies have shown National Service is beneficial but we still have to prove it to the public.
“Smiling is one of our ways of doing that,” said its director-general Datuk Abdul Hadi Awang Kechil after launching the Delighting the Customer Campaign at Kem Cahaya Gemilang in Cherating here yesterday.
He said greeting people with a smile was important particularly for the frontline staff who have to deal with customers at the 81 camps nationwide.
“More importantly, the trainees are encouraged to smile as well through this campaign. They will face the community in their jobs in the future,” said Abdul Hadi.
He added that smiling could also reduce pressure, foster unity and friendship between the trainees.
“However, trainees still have to be serious during shooting and march-past training,” he said.
Among the activities to be held in conjunction with the campaign is the most charming smile contest, a campaign slogan writing competition as well as producing an etiquette guideline on operating the telephone and customer service.
P.S. This is one good idea. During my several visits to the city (Kuala Lumpur) I seldom see smiling faces!